GO-JEK’s attention was caught when Indonesian rapper Rich Brian’s tweeted about his craving for local food as he headed to New York.
Replying to his tweet with a screenshot of food options, GO-JEK told Brian to DM exactly with what he misses eating.
The move seemed to have amused masses of Twitter fans, including Brian himself, who said, “DM sent, but seriously I’m in New York hahaha”.
The distance, however, didn’t seem to be a hurdle for food delivery service GO-FOOD, which replied adamantly:
No problem, pasti ada jalan brooo.
— Gojek Indonesia (@gojekindonesia) July 21, 2019
This is either an incredibly well-executing marketing stunt, or GO-JEK are seriously good at what they do.
Within 48 hours, Brian tweeted a photo of a GO-JEK employee making the delivery
In a statement to Marketing Interactive, GO-JEK said the gesture is made in the spirit of “pasti ada jalan” (there is always a way), a new proposition and tagline rolled out as part of GOJEK’s rebranding exercise.
According to GO-JEK, it was “pure luck” that the tweet, which was allegedly unplanned and organic, received a reply from the rapper and came to spread like “wildfire”. GO-JEK added: “We saw, we answered, and we made the connection.”
On possible collaborations in the future, GO-JEK said the two parties are currently “talking” but the company is looking to let nature take its course. “It becomes boring when its planned,” they said.
— Rich Brian (@richbrian) July 23, 2019