Models Wearing Gas Masks Raise Awareness Of Environmental Devastation In Indonesia

Last week an unusual fashion show took place in Rancaekek - part of Java's Citarum River Basin and the heart of the Indonesian textile industry. The show was part of a Greenpeace campaign called "Detox", which has been running since 2011 and is aimed at getting well-known brands to ensure that their suppliers do not release hazardous chemicals into the environment.


Wearing gas masks and designer dresses, models paraded down a catwalk against a backdrop of polluted, rubbish-strewn paddy fields in central Indonesia, a colourful condemnation of the fashion industry's role in causing environmental devastation.

Greenpeace / Rappler

Greenpeace / Rappler

Put on by environmental group Greenpeace and local designers, the show was aimed at highlighting the destruction caused by textile factories, including many producing clothes for global brands, that have for years been spewing industrial waste into the country's waterways.

Romeo Gacad / AFP

Romeo Gacad / AFP

"Greenpeace urges the industry to stop polluting the environment with hazardous chemicals," said the group's campaigner Ahmad Ashov Birry, who was organising the show.

Romeo Gacad / AFP

Romeo Gacad / AFP

"We urge the government to take stern action against the polluters and strengthen regulations related to the management of hazardous chemicals for a toxic-free future." he said.

Greenpeace / Rappler

Greenpeace / Rappler

Big names such as Spain's Zara and Germany's Adidas have committed to the campaign.

Learn more by watching Greenpeace's video about the campaign: https://youtu.be/KR8c01NoNBw